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Sub-project Title:

Valdichiana Going Green: Empowering Rural Economy and Citizen Engagement for Sustainable Development

FUTURAL Domain:

Engagement citoyen et qualité de vie : 

Funding Awarded:

€ 120,000

The Smart Solution (SS) promotes citizen engagement by applying models like IAP2 and Kolb’s Experiential Learning Cycle to tackle rural challenges: economic diversification, sustainable tourism, SME innovation, environmental sustainability, and youth inclusion. It empowers local tourism and agri-food SMEs through training and co-design sessions to develop new Business Models integrating hospitality and agri-food, supported by self-assessment tools aligned with sustainability. The SS enhances the area’s image as a “green” destination, attracting new tourism flows and economic opportunities. Sustainable businesses will have access to a dedicated space for dialogue, knowledge exchange, and network-building, but most importantly, a digital showcase to reach the market and present their sustainable offer to an interested audience. Data from various sources will inform the platform, while users actively shape the SS via workshops and digital tools. The consortium ensures alignment between business needs and policy goals. Designed for scalability, the SS is adaptable to other EU rural areas and builds on existing platforms like Tourism2030.eu, making it replicable and ready to support other local ecosystems.

Sub-project Consortium

Lead Partner
ACTA-Sensi Contemporanei LTD Social Enterprise
Partner 2
ECOTRANS e.V.
Partner 3
Strada del vino Nobile di Montepulciano e dei sapori della Valdichiana Senese
Partner 4
Unione dei Comuni Valdichiana Senese
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